Frequently Asked Questions
Answers to the questions we receive most often about private concierge services, Private Circle membership, bookings, and how our team operates worldwide.
Your Questions, Answered
This page gathers the essential information about our concierge services and membership. For specific inquiries about your travel, residences, or private arrangements, reach our team directly for a confidential response.
About Private Concierge Services
What is a private concierge service?
A private concierge service is a dedicated lifestyle management firm that handles complex personal requests on behalf of private clients, family offices, and high net worth individuals. Unlike card-based concierge programs such as American Express Platinum or Centurion, a private concierge operates with direct accountability, a dedicated lifestyle manager per client, and access to off-market arrangements. Typical services include private travel, residences, yacht charters, aviation, private dining, events, and personal shopping. At SH Luxury, every request is handled end to end by a single senior concierge who knows your file. Learn more about our services.
Who uses a luxury concierge service?
Luxury concierge services are used by private clients, family offices, principals, entrepreneurs, and senior executives whose schedules require seamless coordination across travel, residences, and private arrangements. Clients typically include ultra-high-net-worth individuals with multiple residences, demanding business travel schedules, or ongoing household and lifestyle logistics that benefit from a dedicated point of contact. SH Luxury serves clients across Europe, the Gulf, and North America, with a concentration of private clients in New York, London, Paris, Monaco, and the French Riviera. Read about our clients.
What is the difference between SH Luxury and a concierge card program?
Concierge card programs like American Express Platinum, American Express Centurion, Chase Sapphire Reserve, or Visa Infinite operate through large call centers with rotating agents who handle hundreds of thousands of members. Requests are typically processed via ticketing systems with no continuity between interactions. SH Luxury operates differently: each client is assigned a senior lifestyle manager who owns your file across years, without handoffs or ticketing. Our model is built for principals who require execution, continuity, and direct access over volume. Explore how we work.
What does a lifestyle manager do?
A lifestyle manager is the senior concierge assigned to your file at SH Luxury. Their role is to coordinate every request you submit, from booking a yacht charter to managing household staff across multiple residences. They learn your preferences, maintain continuity across arrangements, and operate as a single point of contact across time zones. Your lifestyle manager is reachable directly, without intermediaries, and handles complex multi-stage requests end to end. This role is the core of private lifestyle management and differentiates SH Luxury from pooled concierge models. Learn about lifestyle management.
Is a private concierge worth it?
A private concierge is worth it for individuals whose time has measurable opportunity cost and whose lifestyle involves recurring complexity: multiple homes, frequent private travel, ongoing staff coordination, or demanding entertaining schedules. The value lies in time recovered, quality of execution, and access to arrangements unavailable through public channels. For clients with occasional luxury requests, a concierge card program may suffice. For clients whose days include multiple simultaneous arrangements across jurisdictions, a dedicated private concierge typically delivers measurable returns on time and reduced personal friction. Speak with our team.
How SH Luxury Works
How does SH Luxury handle a request?
Every request is received by your dedicated lifestyle manager, who reviews the scope, confirms feasibility, and coordinates directly with vetted partners. For standard requests, a proposal is returned within 24 hours. For time sensitive arrangements, our team moves within the hour. Complex multi-stage requests, such as multi-city itineraries combining aviation, yacht, and residences, are handled through a structured coordination that remains invisible to the client. You receive one confirmation, not a list of intermediaries. Submit a request.
How quickly does SH Luxury respond to a request?
All inquiries submitted through our contact form, email, or phone are reviewed within 24 hours. Time sensitive or last minute requests are routed immediately to the senior lifestyle manager on duty, with response times typically under one hour during operating windows. For Private Circle members, direct reachability is extended around the clock across any time zone. Response times depend on the complexity of the request and the availability of the relevant partners, but the initial acknowledgment always happens within 24 hours.
Does SH Luxury handle last minute requests?
Yes. Last minute requests are a standard part of our operations. Our team regularly arranges private jets within hours, secures tables at fully booked restaurants, activates villa staff on short notice, and coordinates emergency ground transport across borders. The feasibility of a last minute request depends on the specific arrangement and the destination, but our established partnerships and local teams on the ground allow us to handle urgency that typical booking platforms cannot accommodate. Call our team directly.
Where does SH Luxury operate?
SH Luxury operates across Europe, the Gulf, and North America, with active concierge services in 21 cities. Our core operational footprint includes Cannes, Paris, London, Monaco, Saint-Tropez, Courchevel, Megève, Geneva, Milan, Ibiza, Mykonos, New York, Miami, Aspen, and Dubai. In each destination we work through established partners, vetted venues, and local teams built over years. Specific arrangements in destinations outside our core network are handled through our global partnership network. Browse all destinations.
Can SH Luxury handle multi city or multi country itineraries?
Yes. Multi city and multi country coordination is one of our core capabilities. A typical complex itinerary might combine a private jet from New York to Nice, ground transport to a villa in Saint-Tropez, a yacht charter across the Mediterranean, and a direct transfer to Courchevel for ski season, all handled by the same lifestyle manager. Our team coordinates across time zones, jurisdictions, and partner networks without fragmentation. One file, one point of contact, no handoffs between regional teams.
Membership and The Private Circle
What is The Private Circle?
The Private Circle is the private concierge membership program of SH Luxury. It is designed for clients who require continuity, priority access, and a structured relationship beyond individual requests. Members receive a dedicated senior lifestyle manager, around the clock availability, first look access to off-market villas and allocated jet slots, and priority handling during peak seasons such as Monaco Grand Prix, Cannes Film Festival, and ski season in the Alps. Admission is by application only, with a limited number of members accepted each year. Apply for the waiting list.
How do I apply for Private Circle membership?
Applications for Private Circle membership are submitted through our contact team, either via the form on the membership page or directly by email. The application includes a confidential preference assessment, an introduction call with a senior lifestyle manager, and a review of expected scope. Admission is not guaranteed. The Private Circle operates with a capped number of members, and new admissions are granted when capacity allows. Applicants typically join the waiting list before formal admission. Start your application.
Is SH Luxury membership guaranteed upon application?
No. The Private Circle operates by application only, with a limited number of memberships granted each year. The selection criteria include profile compatibility with existing members, anticipated scope of requests, and availability in our servicing capacity. Most applicants are placed on a waiting list and admitted when capacity opens. This selectivity allows us to maintain the quality of service, the continuity of relationships, and the level of attention each member receives from their dedicated lifestyle manager.
What are the benefits of Private Circle membership?
Private Circle members receive: a dedicated senior lifestyle manager assigned to your file across years, around the clock reachability across any time zone, priority allocation on off-market villas and allocated jet slots during peak seasons, closed door access to private events and cultural arrangements, preferred rates and terms through our partner network, and absolute confidentiality with individual NDAs signed by the team. Membership is structured for clients whose lifestyle requires ongoing coordination rather than occasional arrangements. Read more about the benefits.
Do I need to be a member to use SH Luxury?
No. SH Luxury concierge services are available to non-members on a per-request basis, for single arrangements such as a yacht charter, a villa rental, or a private event. Members of The Private Circle receive continuity, priority, and dedicated support that per-request services do not include. For clients with recurring complex needs, membership is typically more suitable. For clients with occasional requests, the per-request model allows access to our services without commitment. Submit a single request.
Services, Bookings, and Requests
What services does SH Luxury offer?
SH Luxury covers eight service verticals: private yacht charter, private aviation including jets and helicopters, luxury villa rentals, chauffeur and ground transport, private dining and chef bookings, private events and weddings, lifestyle management, and personal shopping. Each vertical is handled by a dedicated team with specialist knowledge and partner access. A single lifestyle manager coordinates requests across all verticals for each client, ensuring that multi-service arrangements remain cohesive. Browse all services.
How do I book a private yacht charter with SH Luxury?
A private yacht charter through SH Luxury begins with a conversation about your intended itinerary, preferred dates, vessel type, and onboard preferences. Our yacht team presents a curated shortlist of available vessels, ranging from day cruisers to fully crewed superyachts. Once a vessel is selected, we coordinate the contract, the crew briefing, provisioning, and any shore side arrangements. Charters are available across the Mediterranean, the Caribbean, and beyond. Explore yacht charters.
Can SH Luxury arrange private jets from any city?
Yes. Private jet and helicopter arrangements are made through our vetted operator network, allowing departures and arrivals from virtually any airport globally. We handle aircraft selection, catering, ground transport on both ends, and any customs or protocol coordination. Typical requests include transatlantic flights, short haul European transfers, helicopter hops between Monaco and Saint-Tropez or Nice and Cannes, and regional charters during peak events. Explore private aviation.
How do I rent a luxury villa through SH Luxury?
Luxury villa rentals through SH Luxury start with a conversation about your preferred destination, dates, number of guests, and lifestyle preferences. Our team presents a curated selection from our portfolio of villas visited in person, with detailed briefings on each property, its staff, and its surroundings. Once selected, we coordinate the contract, any staff requests, pre-arrival preparations, and on-site concierge support throughout the stay. Villas are available across the French Riviera, the Alps, and Europe’s most prestigious destinations. Explore villa rentals.
Can SH Luxury help during major events like Cannes Film Festival or Monaco Grand Prix?
Yes. SH Luxury specializes in coordination during the major events of the European season: Cannes Film Festival in May, Monaco Grand Prix in late May, the French Open, Wimbledon, Art Basel, Salone del Mobile in Milan, and the winter season in the Alps. During these periods, villas, yachts, restaurants, and hotel rooms book out months in advance. Our team secures arrangements through established partnerships and allocated inventory reserved for our clients. Requests during peak events should be submitted as early as possible.