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Privacy Policy

Last updated: April 2026

Privacy Policy

SH Luxury Private Club (“SH Luxury”, “we”, “us”) is committed to protecting the privacy and confidentiality of our clients. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit shluxury-private.com or engage with our concierge services.ial response.

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1. Information We Collect

  • Identity data: full name, date of birth, nationality, passport or identity document details.
  • Contact data: email address, telephone number, postal address.
  • Service data: travel preferences, dietary requirements, lifestyle preferences, booking history, and special requests.
  • Financial data: billing information and payment records (processed by certified third-party providers).
  • Technical data: IP address, browser type, time zone, cookie identifiers, and pages visited.

2. How We Use Your Information

  • Deliver and personalise concierge, villa, yacht, transport, and lifestyle management services.
  • Process bookings, reservations, and requests on your behalf.
  • Communicate regarding your requests, confirmations, and service updates.
  • Send curated newsletters and exclusive offers where you have given consent.
  • Comply with legal obligations and protect our legitimate business interests.
  • Improve our website through analytics.

3. Legal Basis for Processing (GDPR)

  • Contract performance: processing necessary to fulfil our service agreement.
  • Legitimate interests: improving services and communicating relevant offers.
  • Consent: for marketing communications and non-essential cookies.
  • Legal obligation: compliance with applicable law.

4. Data Sharing and Disclosure

We do not sell your personal data. We may share it with:

  • Service providers: vetted partners (villa owners, yacht operators, transport companies) solely to fulfil your requests.
  • Technology providers: hosting, CRM, payment, and analytics platforms under strict data processing agreements.
  • Legal authorities: when required by law or court order.

5. International Transfers

SH Luxury operates with offices in Cannes (France) and Dubai (UAE). Data transferred outside the EEA is protected by standard contractual clauses approved by the European Commission.

6. Data Retention

Personal data is retained only as long as necessary for the purposes described, or as required by law. Client relationship data is generally retained for 5 years following the end of the service relationship.

7. Your Rights (GDPR)

  • Right of access to your personal data.
  • Right to rectification of inaccurate data.
  • Right to erasure (“right to be forgotten”).
  • Right to restriction or objection to processing.
  • Right to withdraw consent at any time.
  • Right to lodge a complaint with the CNIL (cnil.fr) or your local supervisory authority.

To exercise your rights: contact@shluxury-private.com

8. Cookies

Please refer to our Cookie Policy for full details on the cookies we use and how to manage your preferences.

9. Security

We implement appropriate technical and organisational security measures to protect your personal data against unauthorised access, loss, or misuse.

10. Contact

SH Luxury Private Club
Email: contact@shluxury-private.com
Phone: +33 9 70 70 77 80
Cannes, France